In a Nutshell.

WIN PEOPLE TO YOUR WAY OF THINKING.

Principle 1 - The only way to get the best of an argument is to avoid it.

Principle 2 - Show respect for the other person's opinions. Never say, "You're wrong."

Principle 3 - If you are wrong, admit it quickly and emphatically.

Principle 4 - Being in a friendly way.

Principle 5 - Get the other person saying "yes, yes" immediately.

Principle 6 - Let the other person do a great deal of the talking.

Principle 7 - Let the other person feel that the idea is his or hers.

Principle 8 - Try honestly to see things from the other person's point of view.

Principle 9 - Be sympathetic with the other person's ideas and desires.

Principle 10 - Appeal to the nobler motives.

Principle 11 - Dramatize your ideas.

Principle 12 - Throw down a challenge.